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Dramatic Shift in Marketing Reality (Scholz & Friends)

Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers. The huge challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. Don´t you have something fascinating to say? Mailto:engage@sf.com

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25 Responses to “Dramatic Shift in Marketing Reality (Scholz & Friends)”

  1. alfredstation2 says:

    Una herramienta más que podré utilizar en el salón de clases, Gracias!!!
    Mis maestros siguen enseñando como si aún fueran los viejos tiempos

  2. DesignKompany says:

    Like this soundtrack! Nice work.

  3. lookat2006 says:

    Tja, das Leben ist halt keine Werbeagentur, ätsch. :-)

  4. Cristiandown says:

    Hola !
    Ayer tuvimos la oportunidad de ver este video en nuestra clase de Marting en la Universidad (Estudio Publicidad) y nos pareció increíble, muy didáctico y explicativo.
    Felicitaciones
    Saludos desde Chile.

  5. MrBuckdollar says:

    Cool , Check out my profile For Free IM coaching Now ! Please subscribe too :)

  6. maxine3996 says:

    What a fantastic video!
    It clarifies in a small term of time and in an simple way everytihng i am studying in boston.
    Thank you so much! You inspired me!
    I even got a small horny! (maybe a lot)

    (oh my god, fuck me)

    D. Rebron.

  7. thaJorma1980 says:

    Nice one! And we do have very fascinating things to say: Sustainability, Credibility and Wow Effect Brands will get customer attention and like never the less!

    I reckon the customer 2.0 of today wants exactly this, no balony, foolin’ or mass-ads!

  8. nachex says:

    fantastic stuff, thanks for sharing

  9. baticubukcu says:

    fantastic demonstration of marketing history! I reckon that the next new way to sell a product is to get onto the customers’ side and stand against the so called “bombarding ads” it would provide them with both the trust and like they felt for brand “x”

  10. happyseaurchin says:

    hehehe
    brilliant visual representation of the state of play :)

  11. saximus81 says:

    Fantastic video!

  12. ScholzundFriends says:

    Hola desde Alemania y ¡gracias por tu interés!
    Los programas utilizados para la animación fueron: “Cinema 4d” y “after effects”
    ¡Saludos de S&F!

  13. BeaucoupRed says:

    The rats are jumping ship.

    CHEMRISK – a research company hired by the Corn Refiners Association has recently taken down it’s YouTube channel.

    The removal was in response to negative public perception resulting from the discovery of perilous levels of MERCURY in HIGH-FRUCTOSE CORN SYRUP. Apparently it has become a liability to defend the sweetener.

    See one of the last remaining ChemRisk videos at CornRefinersAssoc on YouTube.

  14. topmentor4u says:

    Fantastic! Channel and I look forward more informative videos. Keep It up!

  15. ragulan84 says:

    A fantastic video…Thanksssss

  16. tharinduutube says:

    This is the reality of today’s marketing. most people don’t know this.

  17. snoopy0696 says:

    Me gustaria saber que Programa utilizaste para hacer ese tipo de animacion, la verdad que me gusto me parecio muy buena, mandame el nombre del programa o como lo hisiste espero que Respondas…..

  18. drofflinemarketing says:

    This clarifies everything to the offline business person on the reality of getting in front of consumers.

  19. spiritslain says:

    The Bible says that in the Last Days there will be those who will deny the coming of Jesus Christ and at the same time they will deny Creation and the Flood as recorded in the Bible. With such denials prevalent today, do you reckon we are living in the Last Days?

  20. rmfyi says:

    You hit the mark!

  21. bigbrotheronsky says:

    5+++++!

  22. kanutoreloaded says:

    brilliant video!

  23. Hotora86 says:

    very excellent

  24. Truthnadv says:

    I really liked your video and your channel. If you really want to get your business exposed, I have a program that does exactly that. This program has boosted my business to the top of the internet. This is not a mlm, pyramid scheme or how to make money on ebay. Please check out my channel and videos. Thanks again can’t wait to hear from ya.

  25. marnieinvegas says:

    Fantastic video on how marketing and consumers have changed!

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